Tourism 2025: an industry perspective

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Title

Tourism 2025: an industry perspective

Content partner

Directory of Open Access Journals

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Directory of Open Access Journals

Description

Purpose – Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. Its goal is to see the tourism industry contribute $41 billion a year to the New Zealand economy by 2025, up from $24 billion now. It provides vital context for some collective actions by big or small industry clusters and for thousands of actions individual businesses will take each year. The paper aim...

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Format

Research paper

Date created

2015-03-01

Creator

Simon Wallace / Steve Riley

Contributing partner

Journal of Tourism Futures

URL

https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2014-0021

Related subjects

Strategy / Tourism / Stakeholders / New Zealand / Framework / Trends / Social Sciences

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