A comparative case study of crisis communication strategy between ZTE and Huawei within China’s telecommunications industry

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Title

A comparative case study of crisis communication strategy between ZTE and Huawei within China’s telecommunications industry

Content partner

University of Otago

Collection

Otago University Research Archive

Description

This study analyzes the crisis communication strategies of two Chinese multinational technology enterprises and tests the effectiveness of their crisis response. This study conducts a quantitative analysis, embedded in a comparative case study, of the crises experienced by ZTE and Huawei in 2018. The analysis uses Situation Crisis Communication Theory (SCCT) as the theoretical framework and proposes advice on crisis management for multinational technology enterprises based in emerging countri...

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Format

Research paper

Research format

Scholarly text / Thesis

Thesis level

Masters

Date created

2019

Creator

Wu, Yuting

URL

https://hdl.handle.net/10523/9475

Related subjects

ZTE / Huawei / multinational technology enterprise / crisis communication strategy / political interference

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