Research paper

Entrepreneurial Ideation: Effects of Morphology and Complexity

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About this item

Title
Entrepreneurial Ideation: Effects of Morphology and Complexity
Content partner
Auckland University of Technology
Collection
Tuwhera
Description

Studies of product architecture identify a mirroring process between the product and the organisation. Parallel, empirical studies of effectual entrepreneurship show an accumulation of commitments between stakeholders while negotiating the features of the product in a similar fashion to product mirroring. This paper presents a study that looks at the effects of mirroring architectural complexity in early stages of entrepreneurship. The survey asked participants to interpret parametrically gen...

Format
Research paper
Research format
Conference item
Date created
2019-07-26
Creator
Antonio, E / Sosa Medina, R / Connor, AM
URL
https://openrepository.aut.ac.nz/handle/10292/12953
Related subjects
Mirroring process; Product architecture; Morphology; Entrepreneurship; Complexity

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