Mitre 10 - You're Dreaming

About this item

Title

Mitre 10 - You're Dreaming

Content partner

NZ On Screen

Collection

NZ On Screen

Description

Home improvement retailer Mitre 10 drew upon the natural banter between kids, a Kiwi love of DIY and a fail-safe dig at the Aussies to make this hugely popular TV commercial. Benjamin Counsell, Reuben Powell and Phoenix Flack were the four-year-old stars of the playground shoot. Flack had the difficult role of Aussie DIY sceptic Jonesy, whose legendary line "you're dreaming" was inspired by 1997 Australian comedy film The Castle. The commercial was produced by advertising agency FCB and in 20...

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Format

Video

Date created

2012

URL

https://www.nzonscreen.com/title/mitre-10-youre-dreaming-2012

Related subjects

anzac rivalry / diy / retaining wall / kindergarten / tools / mitre 10 / classic ad / auckland / 2008 / advertising / aussie / kids / sandpit / rugby jersey / spade / snake / playground / tool belt / children / preschoolers

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