Understanding the drivers of milk consumption in Kenya : A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce at Lincoln University

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Title

Understanding the drivers of milk consumption in Kenya : A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce at Lincoln University

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

Kenya’s dairy industry has an annual milk production of close to five billion litres. The industry contributes about 8% to the GDP and employs an estimated one million people at the farm level. Despite the positive contribution of the industry to the economy of Kenya, it has a highly fragmented supply chain comprised of formal and informal sectors that supply processed and unprocessed milk, respectively. The informal sector dominates the industry, and this is brought about by the fact that Ke...

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Format

Research Paper

Research format

Thesis

Thesis level

Masters

Date created

2020

Creator

Chemweno, Sharon

URL

https://hdl.handle.net/10182/12185

Related subjects

Kenya / milk dipensers / formal sector / informal sector / consumer behaviour / milk marketing channels / binomial logit regression / dairy industry / Economics / Commerce, Management, Tourism and Services

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