Paths to the Market: analysing tourism distribution channels for community-based tourism - ARTICLE OF THE YEAR 2018

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Title

Paths to the Market: analysing tourism distribution channels for community-based tourism - ARTICLE OF THE YEAR 2018

Content partner

Victoria University of Wellington

Collection

Open Access Victoria University of Wellington

Description

This research investigates distribution channels as a critical business mechanism for community-based tourism (CBT) by connecting CBT projects with the market. Specifically, it examines the distribution channels structure of a culture & heritage focused CBT project in Cambodia, explores the key influencing factors behind the observed structure, and develops recommendations for improved economic sustainability. The paper is informed by 21 interviews which were conducted with respondents from...

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Format

Research paper

Research format

Scholarly text / Journal article

Date created

2020

Creator

Christian Schott / Sochea Nhem

URL

https://figshare.com/articles/journal_contribution/Schott_Nhem_Paths_to_the_Market_author_submiss...

Related subjects

Impacts of tourism / Tourism Management / CBT / community-based tourism / Cambodia / distribution channels / decision factors / economic sustainability / Sustainable Tourism / Impacts of Tourism

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