Macro-systems role of marketing: Do we trade environment for welfare?

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Title

Macro-systems role of marketing: Do we trade environment for welfare?

Content partner

Victoria University of Wellington

Collection

Open Access Victoria University of Wellington

Description

The purpose of this research is to advance understanding of the macro-systems role of marketing. The author augments the equivocal principle of marketing (EPM) with the hypothesis that marketing has a negative indirect impact on societal welfare. The estimation of a structural error correction model in the context of the U.S. marketing system confirms that there exists a negative long-run relationship between environmental entropy and sustainable welfare with marketing positively associated w...

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Format

Research paper

Research format

Scholarly text / Journal article

Date created

2011

Creator

Djavlonbek Kadirov

URL

https://figshare.com/articles/journal_contribution/Macro-systems_role_of_marketing_Do_we_trade_en...

Related subjects

Marketing theory / macromarketing / macro-systems impact / trade-off conjecture / societal welfare / economic welfare / sustainable welfare / environmental entropy / time-series modeling / long-run and short-run impacts / structural error correction model / Social Sciences / Business / Business & Economics / LIFE-SATISFACTION / ECONOMIC WELFARE / HAPPINESS / SOCIETY / VALUATION / POLLUTION / INDEX / ISEW / GDP / Marketing / Other Education / Historical Studies / Marketing Theory

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