Don't Leave Town Till You've Seen the Country

About this item

Title

Don't Leave Town Till You've Seen the Country

Content partner

NZ On Screen

Collection

NZ On Screen

Description

This classic ad was produced after the fourth Labour Government came into power in 1984, and immediately devalued New Zealand's currency by 20 percent to avoid a run on the dollar. The NZ Tourist Board wanted to encourage Kiwis to spend their money at home. The ad's catchphrase quickly caught on. An enthused Kiwi on his OE (Philip Laing) meets people overseas who all seem to know more about his country than him. Director Owen Hughes writes about making the advert in this backgrounder. Adverti...

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Format

Video

Date created

1984

URL

https://www.nzonscreen.com/title/dont-leave-town-till-youve-seen-the-country-1984

Related subjects

advertisement / tourism / 1984 / travel / paris / new york / yellow taxi / arc de triomphe / cafe / waitress / milford sound / africa / nile / victoria falls / bay of islands / taupo / cigar / tourist / jungle / new zealand tourist board / big oe / colenso / sightseeing / elephant / taxi / 1980s / eighties

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