Tourism marketing : an Asia-Pacific perspective

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Title

Tourism marketing : an Asia-Pacific perspective

Content partner

FigShare

Collection

FigShare

Description

"Tourism Marketing" provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90 per cent of the 'tourism industry'. The principal aim of "Tourism Marketing" is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism...

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Format

Other

Date created

06 Dec, 2017

Creator

C Hsu / Gordon Killion / G Brown / M Gross / S Huang

URL

https://figshare.com/articles/book/Tourism_marketing_an_Asia-Pacific_perspective/13401491

Related subjects

Economic Issues in Tourism / Tourism Management / Tourism Marketing / Marketing not elsewhere classified / Tourism management / Tourism marketing

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