Openhanded or tightfisted : the influence of gestures on generosity

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Title

Openhanded or tightfisted : the influence of gestures on generosity

Content partner

FigShare

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FigShare

Description

We examine how two hand gestures, “open hand” and “tight fist”, can shape consumer generosity in charitable donations. We demonstrate that low self-monitoring consumers become more generous if they hold open hand (vs. tight fist) gesture prior to donation, and high self-monitoring consumers become less generous if same gesture is held during donation.

Format

Other

Date created

06 Dec, 2017

Creator

E Garbarino / En Li

URL

https://figshare.com/articles/conference_contribution/Openhanded_or_tightfisted_the_influence_of_...

Related subjects

Gesture / Generosity / Donation / Self-monitoring / Embodied cognition / Consumer-Oriented Product or Service Development / Consumer-oriented product or service development

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