Emotive satisfaction, competitiveness and leveraging end-consumer value : intangible end-consumer value perceptions in a natural product value chain

About this item

Title

Emotive satisfaction, competitiveness and leveraging end-consumer value : intangible end-consumer value perceptions in a natural product value chain

Content partner

FigShare

Collection

FigShare

Description

This paper examines consumer satisfaction emotions at the point of sale, exploring the relevance of emotions to competitive advantage of firms within a natural product value chain. Using mixed methods, researchers analysed qualitative and quantitative data from 30 in-depth industry interviews and 35 point-of-sale consumer surveys in wood products drawing focus to stakeholder value. The analysis found both tangible factors and intangible perceptions influence end-consumer product purchase deci...

Read more

Format

Other

Date created

06 Dec, 2017

Creator

S Alexander / Ross Chapman

URL

https://figshare.com/articles/conference_contribution/Emotive_satisfaction_competitiveness_and_le...

Related subjects

Consumer behaviour / Customer value / Market orientation / New product development / Innovation and Technology Management / Technology management / Innovation management

What is the copyright status of this item?

Creative Commons

This item appears to be licensed under a Creative Commons Attribution (BY) CC International license.

More Information

FigShare has this to say about the rights status of this item:

http://figshare.com/licensing

You can learn more about the rights status of this item at: http://creativecommons.org/licenses/by/4.0

What can I do with this item?

You must always check with FigShare to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

Share it

This item is suitable for copying and sharing with others, without further permission.

Modify it

This item is suitable for modifying, remixing and building upon, without further permission.

Use it commercially

This item is suitable for commercial use, without further permission.