Factors driving student satisfaction and loyalty in Australian universities : the importance of institutional image

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Title

Factors driving student satisfaction and loyalty in Australian universities : the importance of institutional image

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Description

This paper outlines the findings of a study employing a Partial Least Squares (PLS) structural equation methodology to test a customer satisfaction model of the drivers of student satisfaction and loyalty in higher education settings. Drawing upon a moderately large sample of students enrolled in four ‘types’ of Australian universities, the findings suggest that student loyalty is predicted by student satisfaction, which is in turn predicted by the perceived image of the host university. Whil...

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Other

Date created

06 Dec, 2017

Creator

R Brown / T Mazzarol

URL

https://figshare.com/articles/conference_contribution/Factors_driving_student_satisfaction_and_lo...

Related subjects

Services marketing / Higher education / Image / Partial least squares / Algebra and Number Theory

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