Segmentation of the spiritual tourism market

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Title

Segmentation of the spiritual tourism market

Content partner

FigShare

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Description

This exploratory pilot study acknowledges the value of segmentation in deepening a positioning strategy when the market segments are effectively defined. To avoid criticism of the technique used to expand spiritual tourism segmentation knowledge, a theoretically justified approach supported the exploration of the research query; the first part of the four phase segmentation process model provided a framework for the study (Goller, Hogg and Kalafatis 2002). In-depth interviews were conducted ...

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Format

Other

Date created

06 Dec, 2017

Creator

Muhammad Haq / Leonce Newby / Arthur Jackson

URL

https://figshare.com/articles/conference_contribution/Segmentation_of_the_spiritual_tourism_marke...

Related subjects

Spiritual tourism / Segmentation / Attitudinal characteristics / Marketing Communications / Tourism Management / Tourism Marketing

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