European expert buyers’ perceptions of New Zealand agri-food products and businesses: An explanation of the theory of buyer-seller relationships and country of origin theory

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Title

European expert buyers’ perceptions of New Zealand agri-food products and businesses: An explanation of the theory of buyer-seller relationships and country of origin theory

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

With agrifood export earnings so pivotal to New Zealand (NZ)’s economy, understanding how expert buyers perceive the country’s agrifood products and businesses is imperative. This holds particularly true for the European Union (EU), being one of NZ’s main trading partners. This research draws on the key theories centering on buyer-seller relationships and Country of Origin (CoO) theory, investigating specifically the perceptions of NZ agrifood products and businesses held by European expert b...

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Format

Research Paper

Research format

Journal article

Date created

2021-07-03

Creator

White, J / Lucock, Xiaomeng / Baird, Tim / Dean, David

URL

https://hdl.handle.net/10182/14011

Related subjects

agrifood / buyer-seller relationships / country of origin / European market / expert buyers / New Zealand / Consumer behaviour / Consumer-oriented product or service development / Marketing communications / Marketing theory / International business

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