Application of augmented reality in the sensory evaluation of yogurts

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Title

Application of augmented reality in the sensory evaluation of yogurts

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

Augmented reality (AR) applications in the food industry are considered innovative to enrich the interactions among consumers, food products, and context. The study aimed to investigate the effects of AR environments on the sensory responses of consumers towards different yogurts. AR HoloLens headsets were used to set up two AR environments: (1) AR coconut view (ARC) and (2) AR dairy view (ARD). Hedonic ratings, just-about-right (JAR), check-all-that-apply (CATA) attribute terms, emotional re...

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Format

Research Paper

Research format

Journal article

Date created

2021-09

Creator

Dong, Yanyu / Sharma, Chetan / Mehta, Annu / Torrico, Damir

URL

https://hdl.handle.net/10182/14167

Related subjects

augmented reality / non-dairy yogurt / contexts / consumer acceptability / emotional responses / Food chemistry and food sensory science / Consumer-oriented product or service development / Virtual and mixed reality / Industrial biotechnology

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