Change, Challenge and Choice: A New Zealand Consumer Lifestyles Study

About this item

Title

Change, Challenge and Choice: A New Zealand Consumer Lifestyles Study

Content partner

University of Otago

Collection

Otago University Research Archive

Description

The current Consumer Lifestyles segmentation study is the sixth major survey of this type carried out in the Department of Marketing at the University of Otago. As with previous iterations, the 2013 Lifestyle Study is designed to provide insights into the lifestyles, consumption patterns and choices, and behavioural trends of New Zealanders. The report is based on responses to almost 600 questions about consumer attitudes, opinions and behaviours collected from NZ respondents. Data was collec...

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Format

Research paper

Research format

Scholarly text / Report

Thesis level

Report

Date created

2015

Creator

Watkins, Leah / Aitken, Rob / Sanna, Ganglmair-Wooliscroft / Lawson, Rob / Mather, Damien / Robertson, Kirsten / Williams, John

URL

https://hdl.handle.net/10523/12251

Related subjects

New Zealand / Consumer / Lifestyles

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