Research paper

Snapchat, Augmented Reality, and Transactional Affordances

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Title
Snapchat, Augmented Reality, and Transactional Affordances
Content partner
Victoria University of Wellington
Collection
Open Access Victoria University of Wellington
Description

This paper examines the transactional features on the popular mobile social media app Snapchat to describe how mobile social media act as an interface between culture and commerce. In particular, we examine Snapchat’s extensive Augmented Reality (AR) features which its parent company, Snap, Inc., has been developing and investing in heavily since 2014. Snapchat Lenses, an in-app feature which layers graphics and designs over real-world objects when viewed through a smartphone’s camera, are th...

Format
Research paper
Research format
Scholarly text / Conference item
Date created
2021
Creator
Michael Daubs / Vincent Manzerolle
URL
https://figshare.com/articles/conference_contribution/Snapchat_Augmented_Reality_and_Transactiona...
Related subjects
Mobile computing / Communication technology and digital media studies / Media studies / Uncategorised value / Mobile Technologies / Media Studies / Communication Technology and Digital Media Studies

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