The Impact of Customer Relationship Management (CRM) Technology on Business-to-Business Customer Relationships

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Title

The Impact of Customer Relationship Management (CRM) Technology on Business-to-Business Customer Relationships

Content partner

FigShare

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FigShare

Description

Recent academic and practitioner studies suggest that Customer Relationship Management (CRM) provides improved business opportunity, yet has received mixed performance reviews in the extant literature. This research explored the relationship between CRM technology adoption, market orientation and relationship marketing, and the subsequent impact on business relationships and relationship performance. A conceptual model was developed based on the literature and information obtained through one...

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Format

Other

Date created

14 Mar, 2023

Creator

Richard, James Edward

URL

https://figshare.com/articles/thesis/The_Impact_of_Customer_Relationship_Management_CRM_Technolog...

Related subjects

Customer relationship marketing / Technology / Relationship marketing / School: School of Marketing and International Business / 150399 Business and Management not elsewhere classified / Marsden: 350200 Business and Management / Degree Discipline: Marketing / Degree Level: Doctoral / Degree Name: Doctor of Philosophy / Business and Management not elsewhere classified / Other commerce, management, tourism and services not elsewhere classified

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