Are the People Listening to Government's Good Advice: Source Credibility in Government Attributed Social Marketing Messages

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Title

Are the People Listening to Government's Good Advice: Source Credibility in Government Attributed Social Marketing Messages

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FigShare

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FigShare

Description

During 2008, the New Zealand government conducted over 53 separate social marketing programmes aimed at improving the lifestyle and behaviours of the New Zealand people. This situation has provided a niche environment to study the impact of high-volume government-attributed social marketing advertising on the source credibility of the government (where the government is the main source and sponsor of social marketing). The research data was collected through fourteen semi-structured in-depth ...

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Other

Date created

10 Nov, 2021

Creator

Millard, A. D. (Andy)

URL

https://figshare.com/articles/thesis/Are_the_People_Listening_to_Government_s_Good_Advice_Source_...

Related subjects

Repetition effect / Persuasion / New Zealand / School: School of Marketing and International Business / 150399 Business and Management not elsewhere classified / Marsden: 350200 Business and Management / Degree Discipline: Marketing / Degree Level: Masters / Degree Name: Master of Commerce and Administration / Business and Management not elsewhere classified

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