Marketing Orientation and Export Performance in the New Zealand Manufacturing Industry

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Title

Marketing Orientation and Export Performance in the New Zealand Manufacturing Industry

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Description

Much has been said and written about the marketing concept. In brief, the marketing concept stresses customer satisfaction as a means of attaining high performance. Past studies have shown that there has been a considerable interest in the marketing concept both in academic circles and in the business world. In spite of its popularity, little effort has been devoted to examining the validity of the marketing concept, i.e., to testing the proposition that the adoption and implementation of the...

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Other

Date created

07 Nov, 2021

Creator

Dau, Ramadhani Kitwana

URL

https://figshare.com/articles/thesis/Marketing_Orientation_and_Export_Performance_in_the_New_Zeal...

Related subjects

Manufacturing performance / Industrial performance / International business / Marketing theory / Industrial management / Export marketing / School: School of Marketing and International Business / 150399 Business and Management not elsewhere classified / Marsden: 350200 Business and Management / Marsden: 340205 Industry Economics and Industrial Organisation / Degree Discipline: Marketing / Degree Level: Doctoral / Degree Name: Doctor of Philosophy / Business and Management not elsewhere classified

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