Marketing Orientation and Export Performance in the New Zealand Manufacturing Industry

About this item

Title

Marketing Orientation and Export Performance in the New Zealand Manufacturing Industry

Content partner

Victoria University of Wellington

Collection

Open Access Victoria University of Wellington

Description

Much has been said and written about the marketing concept. In brief, the marketing concept stresses customer satisfaction as a means of attaining high performance. Past studies have shown that there has been a considerable interest in the marketing concept both in academic circles and in the business world. In spite of its popularity, little effort has been devoted to examining the validity of the marketing concept, i.e., to testing the proposition that the adoption and implementation of the...

Read more

Format

Research paper

Research format

Scholarly text / Thesis

Thesis level

Doctoral

Date created

1991

Creator

Dau, Ramadhani Kitwana

URL

https://figshare.com/articles/thesis/Marketing_Orientation_and_Export_Performance_in_the_New_Zeal...

Related subjects

Other commerce, management, tourism and services not elsewhere classified / Manufacturing performance / Industrial performance / International business / Marketing theory / Industrial management / Export marketing / School: School of Marketing and International Business / Business and Management not elsewhere classified / Marsden: 350200 Business and Management / Marsden: 340205 Industry Economics and Industrial Organisation / Degree Discipline: Marketing / Degree Level: Doctoral / Degree Name: Doctor of Philosophy

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from Victoria University of Wellington before using it.

More Information

Victoria University of Wellington has this to say about the rights status of this item:

Author Retains Copyright

What can I do with this item?

You must always check with Victoria University of Wellington to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.