Corporate Decision-Making for Arts Sponsorship

About this item

Title

Corporate Decision-Making for Arts Sponsorship

Content partner

FigShare

Collection

FigShare

Description

Sponsorship is a crucial revenue stream for many non-profit arts organisations. At the same time businesses appear to be viewing sponsorship and philanthropy as an ever more strategic activity, yet little is known about the actual decision-making processes these companies undergo in considering arts sponsorships. Examination of sponsorship and philanthropy literature revealed that an opportunity existed to study these processes in more depth, and the research question was posed: How do compan...

Read more

Format

Other

Date created

15 Nov, 2021

Creator

Daellenbach, Kate

URL

https://figshare.com/articles/thesis/Corporate_Decision-Making_for_Arts_Sponsorship/17011310

Related subjects

Arts / Decision-making / Sponsorship / School: School of Marketing and International Business / 150399 Business and Management not elsewhere classified / Marsden: 359900 Other Commerce, Management, Tourism and Services / Degree Discipline: Marketing / Degree Level: Doctoral / Degree Name: Doctor of Philosophy / Business and Management not elsewhere classified

What is the copyright status of this item?

Creative Commons

This item appears to be licensed under a Creative Commons Attribution (BY) CC International license.

More Information

FigShare has this to say about the rights status of this item:

http://figshare.com/licensing

You can learn more about the rights status of this item at: http://creativecommons.org/licenses/by/4.0

What can I do with this item?

You must always check with FigShare to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

Share it

This item is suitable for copying and sharing with others, without further permission.

Modify it

This item is suitable for modifying, remixing and building upon, without further permission.

Use it commercially

This item is suitable for commercial use, without further permission.