DUPLICATE DO NOT PUBLISH - Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

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Title

DUPLICATE DO NOT PUBLISH - Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

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Description

The purpose of this thesis is to contribute a new health psychographic/ lifestyle segmentation of pregnant women in New Zealand who are in transition to first time motherhood. It provides a better understanding of the make up of the market and the way it aggregates into health lifestyle segments. By using a wide selection of pre-existing and pregnancy related health and attitude dimensions, it complements existing understanding and classifications of pregnancy health lifestyle. First, the stu...

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Date created

15 Nov, 2021

Creator

Krisjanous, Jayne

URL

https://figshare.com/articles/thesis/DUPLICATE_DO_NOT_PUBLISH_-_Gravidographics_A_Health_Lifestyl...

Related subjects

Health promotion / Pregnancy / Lifestyle / Gravidographics / Health / School: School of Marketing and International Business / 119999 Medical and Health Sciences not elsewhere classified / Marsden: 321216 Health Promotion / Marsden: 359900 Other Commerce, Management, Tourism and Services / Degree Discipline: Marketing / Degree Level: Doctoral / Degree Name: Doctor of Philosophy / Medical and Health Sciences not elsewhere classified

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