An Investigation of Successful Implementation of Social Media by Small and Medium-Sized Businesses

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Title

An Investigation of Successful Implementation of Social Media by Small and Medium-Sized Businesses

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FigShare

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FigShare

Description

This study investigates the successful implementation of social media by small and medium-sized New Zealand businesses. The reasons for selecting social media as the focal innovation were twofold. Firstly, it is vital that marketers embrace it. Social media has revolutionised the way in which marketers can communicate and promote to customers. Fundamentally, message control has passed from the marketer to the customer. Secondly, it provided an opportunity to explore innovation implementation ...

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Other

Date created

12 Nov, 2021

Creator

Garrett, Veronica A.

URL

https://figshare.com/articles/thesis/An_Investigation_of_Successful_Implementation_of_Social_Medi...

Related subjects

Social media implementation / School: School of Marketing and International Business / 150399 Business and Management not elsewhere classified / Marsden: 350200 Business and Management / Degree Discipline: Marketing / Degree Level: Masters / Degree Name: Master of Commerce and Administration / Business and Management not elsewhere classified

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