Sachets at the bottom of the pyramid : redesigning laundry detergent sachet packaging systems for impactful reduction of plastic waste in the Philippines : a thesis presented in partial fulfilment of the requirements for the degree of Master of Design at Massey University, New Zealand

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Title

Sachets at the bottom of the pyramid : redesigning laundry detergent sachet packaging systems for impactful reduction of plastic waste in the Philippines : a thesis presented in partial fulfilment of the requirements for the degree of Master of Design at Massey University, New Zealand

Content partner

Massey University

Collection

Massey Research Online

Description

This project reimagines single-use plastic sachet packaging systems for laundry detergent powder in the Philippines to significantly reduce environmental harm. Sachets are a flexible single-serve packaging which are typically multi-layered, making them almost impossible to recycle. In the Philippines, people at the Bottom Of (the economic) Pyramid depend on sacheted products because it's what they can afford out of their average NZD 2-6 income per day. In the Philippines, 164 million sachets ...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2021

Creator

Tanaka, Julian

URL

https://hdl.handle.net/10179/16759

Related subjects

packaging design / single-serve packaging / single-serve sachet / sachet economy / plastic waste / bottom of pyramid / FMCG / BOP / sachet marketing / sustainable packaging / eco-friendly packaging / plastic waste reduction / 330309 Industrial and product design

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