Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

About this item

Title

Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

Content partner

Victoria University of Wellington

Collection

Open Access Victoria University of Wellington

Description

The purpose of this thesis is to contribute a new health psychographic/ lifestyle segmentation of pregnant women in New Zealand who are in transition to first time motherhood. It provides a better understanding of the make up of the market and the way it aggregates into health lifestyle segments. By using a wide selection of pre-existing and pregnancy related health and attitude dimensions, it complements existing understanding and classifications of pregnancy health lifestyle. First, the stu...

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Format

Research paper

Research format

Scholarly text / Thesis

Thesis level

Doctoral

Date created

2010

Creator

Krisjanous, Jayne

URL

https://figshare.com/articles/thesis/Gravidographics_A_Health_Lifestyle_Segmentation_of_Pregnant_...

Related subjects

Other health sciences not elsewhere classified / Health promotion / Pregnancy / Lifestyle / Gravidographics / Health / School: School of Marketing and International Business / Medical and Health Sciences not elsewhere classified / Marsden: 321216 Health Promotion / Marsden: 359900 Other Commerce, Management, Tourism and Services / Degree Discipline: Marketing / Degree Level: Doctoral / Degree Name: Doctor of Philosophy

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