Community events and the adoption of social media

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Title

Community events and the adoption of social media

Content partner

FigShare

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FigShare

Description

The technological capabilities and popularity of social media applications such Facebook, Twitter and Instagram are rapidly increasing with technological advances. More individuals are using these applications to communicate with friends and family, share photos, and to post reviews of products and services. Social media use is also important within business environments to enhance marketing and communication processes. Organisations need to adopt these applications to remain relevant within ...

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Format

Other

Date created

23 Nov, 2021

Creator

Gadd, Alexandra

URL

https://figshare.com/articles/thesis/Community_events_and_the_adoption_of_social_media/17072033

Related subjects

Social media / Community / Events / ICT adoption / Technology / Best practice / School: Victoria Business School (Faculty of Commerce) / Unit: Victoria Management School / 150603 Tourism Management / Degree Discipline: Tourism Management / Degree Level: Masters / Degree Name: Master of Tourism Management / Tourism Management

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