Food for thought: Consumers' responses to superfood presentation in the digital age

About this item

Title

Food for thought: Consumers' responses to superfood presentation in the digital age

Content partner

Victoria University of Wellington

Collection

Open Access Victoria University of Wellington

Description

The purpose of this study is to understand how consumers respond to visual cues in the digital presentation of superfoods and how this may influence consumption choices and behaviour. By gaining a deeper understanding of responses to visual cues, insights will be generated into superfood and food presentation, allowing the importance of healthy food presentation to be further understood. This understanding is especially important given the concern over health issues such as obesity in the dev...

Read more

Format

Research paper

Research format

Scholarly text / Thesis

Thesis level

Masters

Date created

2017

Creator

Howatson, Madison

URL

https://figshare.com/articles/thesis/Food_for_thought_Consumers_responses_to_superfood_presentati...

Related subjects

Consumer-oriented product or service development / Marketing / Consumer Behaviour / Social Media / Food / Food presentation / Instagram / Superfood / School: School of Marketing and International Business / Consumer-Oriented Product or Service Development / Behaviour and Health / Degree Discipline: Marketing / Degree Level: Masters / Degree Name: Master of Commerce

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from Victoria University of Wellington before using it.

More Information

Victoria University of Wellington has this to say about the rights status of this item:

Author Retains Copyright

What can I do with this item?

You must always check with Victoria University of Wellington to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.