Marketing in the osteopathic practice

About this item

Title

Marketing in the osteopathic practice

Content partner

Unitec

Collection

Research Bank

Description

Introduction: The number of osteopathic and other healthcare practitioners is growing, causing increased patient choice and competition in healthcare. Alongside this growth, there is increased global economic turmoil resulting in tighter monetary spending. Consequently, the need for marketing in osteopathy appears to be increasing. There is a dearth of research and few anecdotal articles in the literature related to marketing in osteopathy. Therefore, the three main aims in this dissertation ...

Read more

Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2011

Creator

Peachey, Tonia

URL

https://hdl.handle.net/10652/1861

Related subjects

osteopathic practice / marketing strategies / osteopathic education / Complementary and Alternative Medicine not elsewhere classified

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from Unitec before using it.

More Information

Unitec has this to say about the rights status of this item:

All rights reserved

What can I do with this item?

You must always check with Unitec to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.