Modelling utilitarian-hedonic dual mediation (UHDM) in the purchase and use of games.

About this item

Title

Modelling utilitarian-hedonic dual mediation (UHDM) in the purchase and use of games.

Content partner

Unitec

Collection

Research Bank

Description

Purpose – It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies whether these consumption values have dual mediated or individual effects. Therefore, the purpose of this research is to model the relationship between hedonic and utilitarian consumption and game purchase and usage. Design/methodology/approach – This research question is ans...

Read more

Format

Research paper

Research format

Journal article

Date created

2013

Creator

Davis, Robert / Lang, Bodo / Gautam, Neil

URL

https://hdl.handle.net/10652/2565

Related subjects

utilitarian‐hedonic dual mediation model (UHDM) / usage / purchase / games / SEM Game / confirmatory factor analysis (CFA) / consumers / consumer behaviour / Marketing Measurement

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from Unitec before using it.

More Information

Unitec has this to say about the rights status of this item:

All rights reserved

What can I do with this item?

You must always check with Unitec to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.