Social media strategies : engaging with rugby union consumers

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Title

Social media strategies : engaging with rugby union consumers

Content partner

Unitec

Collection

Research Bank

Description

The rise and popularity of the Internet and social media has drastically changed the ways in which sport organisations communicate with their key stakeholders (Pedersen, Miloch, & Laucella, 2007). In terms of social media use, sport comprises just a small proportion of television content, yet nearly fifty percent of all Twitter content is related to sports (Nielsen, 2014). Other social media platforms, such as Facebook and Instagram are also extensively used by sport organisations and consume...

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Format

Research paper

Research format

Conference item

Date created

2015-11

Creator

Scott, Olan / Pegoraro, Ann / Beaton, Anthony / Watkins, Jerry / Bruffy, Katherine / Naylor, M.

URL

https://hdl.handle.net/10652/3330

Related subjects

sports / social media / sports marketing / sports management / branding / rugby / Sport and Leisure Management / Marketing Management (incl. Strategy and Customer Relations)

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