How do traditional Māori values affect the sustainability of Māori tourism businesses?

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Title

How do traditional Māori values affect the sustainability of Māori tourism businesses?

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FigShare

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Description

The Māori economic asset base has seen significant growth over the past 100 years. Research estimates the Māori economy to be valued at 50 billion (NZ Foreign Affairs & Trade, 2018). While this figure represents the Māori economy, Māori tourism makes a significant economic contribution to this asset base. When considering the different aspects of the New Zealand tourism product, a key aspect that sets New Zealand tourism apart from other destinations is the unique Māori culture. This cultural...

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Other

Date created

08 Dec, 2021

Creator

Ransfield, Adam

URL

https://figshare.com/articles/thesis/How_do_traditional_M_ori_values_affect_the_sustainability_of...

Related subjects

Indigenous values / Business sustainability / Māori / Tourism management / Kaupapa Māori / School: Victoria Management School / 150601 Impacts of Tourism / 150603 Tourism Management / 150308 International Business / 150314 Small Business Management / 200207 Mäori Cultural Studies / 900302 Socio-Cultural Issues in Tourism / 900301 Economic Issues in Tourism / 900399 Tourism not elsewhere classified / Degree Discipline: Tourism / Degree Discipline: Tourism Management / Degree Level: Masters / Degree Name: Master of Tourism Management / Impacts of Tourism / International Business / Tourism Management / Small Business Management / Maori Cultural Studies

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