About this item
- Title
- Towards a General Theory of Markets: A Social Practice Theory Approach
- Content partner
- FigShare
- Collection
- FigShare
- Description
In recent years new conceptualisations of marketing have been founded in social practice theory. Markets and market boundaries, however, while debated, have not been re-theorised and definitions remain based in the neoclassical economics paradigm. Social practices theory provides a basis for defining markets and market boundaries by practices and their performances by market actors. This thesis advances the debate on a general theory of markets by theorising a new conceptual model of markets ...
- Format
- Other
- Date created
- 22 Sep, 2023
- Creator
- Gosling, Martyn James
- URL
- https://figshare.com/articles/thesis/Towards_a_General_Theory_of_Markets_A_Social_Practice_Theory...
- Related subjects
- Markets / Market boundaries / Social Practice / School: School of Marketing and International Business / 150506 Marketing Theory / 150503 Marketing Management (incl. Strategy and Customer Relations) / Degree Discipline: Marketing / Degree Level: Doctoral / Degree Name: Doctor of Philosophy / Marketing Management (incl. Strategy and Customer Relations) / Marketing Theory / Marketing management (incl. strategy and customer relations) / Marketing theory
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