Research paper

How do traditional Māori values affect the sustainability of Māori tourism businesses?

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Title
How do traditional Māori values affect the sustainability of Māori tourism businesses?
Content partner
Victoria University of Wellington
Collection
Open Access Victoria University of Wellington
Description

The Māori economic asset base has seen significant growth over the past 100 years. Research estimates the Māori economy to be valued at 50 billion (NZ Foreign Affairs & Trade, 2018). While this figure represents the Māori economy, Māori tourism makes a significant economic contribution to this asset base. When considering the different aspects of the New Zealand tourism product, a key aspect that sets New Zealand tourism apart from other destinations is the unique Māori culture. This cultural...

Format
Research paper
Research format
Scholarly text / Thesis
Thesis level
Masters
Date created
2019
Creator
Ransfield, Adam
URL
https://figshare.com/articles/thesis/How_do_traditional_M_ori_values_affect_the_sustainability_of...
Related subjects
International business / Small business organisation and management / Impacts of tourism / Tourism management / Te ahurea, reo, me te hītori o te Māori kāore anō kia whakarōpūtia i wāhi kē (Māori culture, language and history not elsewhere classified) / Indigenous values / Business sustainability / Māori / Kaupapa Māori / School: Victoria Management School / Impacts of Tourism / Tourism Management / International Business / Small Business Management / Mäori Cultural Studies / Socio-Cultural Issues in Tourism / Economic Issues in Tourism / Tourism not elsewhere classified / Degree Discipline: Tourism / Degree Discipline: Tourism Management / Degree Level: Masters / Degree Name: Master of Tourism Management / Maori Cultural Studies

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