About this item
- Title
- Understanding pet food attribute preferences of US consumers
- Content partner
- Lincoln University
- Collection
- Lincoln University Research Archive
- Description
This encyclopedia entry is dedicated to pet food attributes and builds on the work of Meike Rombach and David Dean. Partial least squares structural equation modelling shows that pet food purchase involvement positively impacts subjective and objective knowledge about pet food. Subjective knowledge appears to be the strongest factor impacting the importance consumers place on all three attributes. This is followed by objective knowledge. Socio-demographic factors such as gender, age, income, ...
- Format
- Research paper
- Research format
- Unclassified
- Date created
- 2021-12-03
- Creator
- Rombach, Meike / Dean, David
- URL
- https://hdl.handle.net/10182/14536
- Related subjects
- pet food / pet food involvement / pet owner / product attributes / Consumer behaviour / Consumer-oriented product or service development / Marketing not elsewhere classified
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