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Bricolage and engineering in franchising: balancing standardisation and adaptation

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Title
Bricolage and engineering in franchising: balancing standardisation and adaptation
Content partner
FigShare
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FigShare
Description

Bricolage, as an approach to overcoming resource scarcity and extraordinary challenges in new venture creation, has become an important topic of entrepreneurship theory and practice. Yet, despite franchising being more often associated with entrepreneurship, and proven to be the fastest growing form of retailing with a large impact on the global economy, the use of bricolage among franchise ventures has not been investigated. My thesis addresses this research gap by exploring how franchisees ...

Format
Other
Date created
05 Aug, 2022
Creator
Liza P. Tyl
URL
https://figshare.com/articles/thesis/Bricolage_and_engineering_in_franchising_balancing_standardi...
Related subjects
Entrepreneurial Bricolage / Bricolage / Franchising / Entrepreneurship / Engineering / Adaptation / Standardisation / Innovation / Other education not elsewhere classified

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