About this item
- Title
- Bricolage and engineering in franchising: balancing standardisation and adaptation
- Content partner
- FigShare
- Collection
- FigShare
- Description
Bricolage, as an approach to overcoming resource scarcity and extraordinary challenges in new venture creation, has become an important topic of entrepreneurship theory and practice. Yet, despite franchising being more often associated with entrepreneurship, and proven to be the fastest growing form of retailing with a large impact on the global economy, the use of bricolage among franchise ventures has not been investigated. My thesis addresses this research gap by exploring how franchisees ...
- Format
- Other
- Date created
- 05 Aug, 2022
- Creator
- Liza P. Tyl
- URL
- https://figshare.com/articles/thesis/Bricolage_and_engineering_in_franchising_balancing_standardi...
- Related subjects
- Entrepreneurial Bricolage / Bricolage / Franchising / Entrepreneurship / Engineering / Adaptation / Standardisation / Innovation / Other education not elsewhere classified
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Report this itemDigitalNZ brings together more than 30 million items from institutions so that they are easy to find and use. This information is the best information we could find on this item. This item was added on 05 August 2022, and updated 01 September 2023.
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