The social media use of adult New Zealanders: Evidence from an online survey

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Title

The social media use of adult New Zealanders: Evidence from an online survey

Content partner

FigShare

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FigShare

Description

To explore social media use in New Zealand, a sample of 1001 adults aged 18 and over were surveyed in November 2021. Participants were asked about the frequency of their use of different social media platforms (text message included). This report describes how often each of the nine social media sites and apps covered in the survey are used individually on a daily basis. Differences based on key demographics, i.e., age and gender, are tested for statistical significance, and findings summarised.

Format

Other

Date created

21 Aug, 2022

Creator

Edgar Pacheco

URL

https://figshare.com/articles/preprint/The_social_media_use_of_adult_New_Zealanders_Evidence_from...

Related subjects

Social media use / internet use / Facebook / New Zealand adults / Digital Inclusion / Digital Transformation / social networking site use / Sociology / Mobile Technologies / Social and Community Informatics / Media Studies / Computer-Human Interaction / Interactive Media / Sociology not elsewhere classified / Mobile computing / Social and community informatics / Media studies / Human-computer interaction / Interactive media

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