Understanding Mindful Consumption: A Consumer Perspective

About this item

Title

Understanding Mindful Consumption: A Consumer Perspective

Content partner

FigShare

Collection

FigShare

Description

In an over-consuming world mindful consumption is of paramount importance to explore. This study extends the theory of mindful consumption drawing on Social-Cognitive Theory (SCT) to explore the consumer experience of mindful consumption, including how it is facilitated, and how restrictions on consumption impact participation in it. The context of the COVID-19 lockdowns in New Zealand provided a unique opportunity to explore these research questions. An interpretive qualitative approach was ...

Read more

Format

Other

Date created

12 Sep, 2022

Creator

Courtney Butcher

URL

https://figshare.com/articles/thesis/Understanding_Mindful_Consumption_A_Consumer_Perspective/210...

Related subjects

Mindful consumption / Reduced consumption / Sustainable consumption / COVID-19 / Social-Cognitive Theory / School: School of Marketing and International Business / 150506 Marketing Theory / 280106 Expanding knowledge in commerce, management, tourism and services / Degree Discipline: Marketing / Degree Level: Masters / Degree Name: Master of Commerce / Marketing Theory / Marketing theory

What is the copyright status of this item?

Creative Commons

This item appears to be licensed under a Creative Commons Attribution (BY) CC International license.

More Information

FigShare has this to say about the rights status of this item:

http://figshare.com/licensing

You can learn more about the rights status of this item at: http://creativecommons.org/licenses/by/4.0

What can I do with this item?

You must always check with FigShare to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

Share it

This item is suitable for copying and sharing with others, without further permission.

Modify it

This item is suitable for modifying, remixing and building upon, without further permission.

Use it commercially

This item is suitable for commercial use, without further permission.