The internet dilemma: An exploratory study of luxury firms’ usage of internet-based technologies

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Title

The internet dilemma: An exploratory study of luxury firms’ usage of internet-based technologies

Content partner

Victoria University of Wellington

Collection

Open Access Victoria University of Wellington

Description

Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of their brand, sustain a personal link with customers, and retain an aura of exclusivity as they seek to provide their products and services to increasingly technologically-astute customers. Using content analysis, we present the findings of a qualitative investigation of 92 luxu...

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Format

Research paper

Research format

Scholarly text / Journal article

Date created

2022

Creator

J Baker / Nicholas Ashill / N Amer / E Diab

URL

https://figshare.com/articles/journal contribution/The_internet_dilemma_An_exploratory_study_of_l...

Related subjects

Marketing not elsewhere classified / Tourism not elsewhere classified / Other commerce, management, tourism and services not elsewhere classified / Luxury brand / Website / Digital / Adoption / Internet / Qualitative research / Content analysis / C framework / Marketing / Business and Management not elsewhere classified

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