Situational ethnicity and identity negotiation: 'indifference' as an identity negotiation mechanism

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Title

Situational ethnicity and identity negotiation: 'indifference' as an identity negotiation mechanism

Content partner

Victoria University of Wellington

Collection

Open Access Victoria University of Wellington

Description

Purpose: While the literature on migration highlights the reshaping of host and immigrant population in countries, there is a paucity of research in marketing investigating the evolving dynamics for acculturation. The purpose of this study is to further the understanding of the emerging phenomenon of acculturation and identity negotiation. Design/methodology/approach: Three experiments examined situational ethnicity, self-construal and identity negotiation in home and host culture work and so...

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Format

Research paper

Research format

Scholarly text / Journal article

Date created

2022

Creator

Madhumita Banerjee / Paurav Shukla / Nicholas Ashill

URL

https://figshare.com/articles/journal_contribution/Situational_ethnicity_and_identity_negotiation...

Related subjects

Marketing not elsewhere classified / Tourism not elsewhere classified / Other commerce, management, tourism and services not elsewhere classified / Situational ethnicity / Identity negotiation / Majority and minority population / Mixed methods research / Reduced Inequalities / Marketing / Business and Management not elsewhere classified

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