The benefit of social recruiting in the Hawke’s Bay hospitality industry

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Title

The benefit of social recruiting in the Hawke’s Bay hospitality industry

Content partner

EIT (Eastern Institute of Technology)

Collection

Research Bank

Description

This dissertation explores the benefits of social recruiting in the Hawke's Bay hospitality industry by examining the social media use of hospitality students, employers, and employees as it relates to promoting job opportunities in the Hawke's Bay hospitality industry. Social recruiting and its increasing importance in recruitment strategies are seen in multiple countries and industries worldwide. Previous research has touched on countries in Europe and Asia, and some studies include a view ...

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Format

Research paper

Research format

Master Dissertation

Thesis level

Masters

Date created

2022

Creator

Klavers, Muriël

URL

https://hdl.handle.net/10652/5758

Related subjects

Hawke's Bay (N.Z.) / New Zealand / hospitality industry / hospitality students / recruitment / social media advertising / branding / technology acceptance model (TAM) / hospitality employees / Hospitality management / Social marketing

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