Fast Fashion: The Impact of Impulse Purchasing on Shoppers’ Post-Purchase Emotion (Regret), Re-Patronage Intention, and Switching Intention

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Title

Fast Fashion: The Impact of Impulse Purchasing on Shoppers’ Post-Purchase Emotion (Regret), Re-Patronage Intention, and Switching Intention

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

Background: Impulse buying is a behaviour that is of interest to many marketers. Many retailers in the fast-fashion industry thrive on impulse buying to maximize sales. Consequently, various strategies have been developed to persuade customers to make impulse purchases. However, impulse buying can result in post-purchase regret which could, subsequently, influence purchase intentions, re-patronage, and switching intentions. This research investigates the mediating effect of post-purchase regr...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2020

Creator

Sembawa, Aalaa

URL

https://openrepository.aut.ac.nz/handle/10292/13359

Related subjects

Fast Fashion / Impulse Purchasing / Shoppers’ Post-purchase Emotion / Regret / Re-patronage Intention / Switching Intention

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