The Promotional Effects of TikTok (Douyin) Video Attributes on Airbnb Consumers in China

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Title

The Promotional Effects of TikTok (Douyin) Video Attributes on Airbnb Consumers in China

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

Since its launch in 2017, TikTok, has become a highly influential content platform transforming the way in which short videos are exchanged and consumed within the realm of social media. Today the role of TikTok has expanded beyond solely entertainment purposes to provide consumers with more ways to access information and brands with new marketing tools. Within the hospitality industry, TikTok has provided potential travellers with new video footage of accommodation options. For example, Airb...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2021

Creator

Wang, Xinrao

URL

https://openrepository.aut.ac.nz/handle/10292/14594

Related subjects

Short video / TikTok / Video attributes / Source of information / Douyin

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