Negative political communication on social media and the gender gap: A study of men's and women's reactions to presidential candidate attacks on facebook in 2012 and 2016

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Title

Negative political communication on social media and the gender gap: A study of men's and women's reactions to presidential candidate attacks on facebook in 2012 and 2016

Content partner

University of Waikato

Collection

ResearchCommons@Waikato

Description

Do men and women respond differently to negative political communication? Only a limited collection of studies into the effects of negative campaigns have investigated this research question, and the conflicting results produced from such studies have prevented the development of a widely accepted answer. As campaigns transition to new media environments, further problems arise, as any potential gender gap may be magnified on the new political communication battlefield of social media. The pr...

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Format

Research paper

Research format

Journal article

Date created

2021-09-01

Creator

Phillips, Justin B.

URL

https://hdl.handle.net/10289/15649

Related subjects

Social Sciences / Political Science / Women's Studies / Government & Law / Negative political communication / candidate attacks / gender gap / differential receptivity / Facebook / social media / presidential campaigns / political behavior / Sex differences / Selective exposure / Voter turnout / Aggression / Campaigns / Responses / Messages / Election / Impact / Self

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This article is published in the journal: Politics & Gender. © The Women and Politics Research Section of the American Political Science Association 2019.

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