Market Research and Insight: Past, Present and Future

About this item

Title

Market Research and Insight: Past, Present and Future

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

One hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importance of market research through a historical lens. A historical approach enables recognising and (re)framing both academic and practitioner contributions to market research through the years. Knowing the past allows better understanding and apprecia...

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Format

Research paper

Research format

Unclassified

Date created

2022-02-22

Creator

Yallop, Anca / Baker, Jonathan J / Wardle, Judith

URL

https://openrepository.aut.ac.nz/handle/10292/16248

Related subjects

Social Sciences / Business / Business & Economics / 3502 Banking, Finance and Investment / 35 Commerce, Management, Tourism and Services / 0806 Information Systems / 1505 Marketing / Marketing / 3506 Marketing

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