Research paper

The Association Between Political Identity Centrality and Cancelling Proclivity

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Title
The Association Between Political Identity Centrality and Cancelling Proclivity
Content partner
Auckland University of Technology
Collection
Tuwhera
Description

Augmented by the rise of social media, contemporary culture has increasingly witnessed the phenomenon of “cancellation” – that is, a brand's swift and public fall from grace, catalyzed through digital platforms like Twitter and, in turn, traditional media. We are the first to examine individual difference predictors of cancelling proclivity. We explore the relationship between a novel individual difference, political identity centrality (the extent to which one's political identity [e.g., lib...

Format
Research paper
Research format
Journal article
Date created
2024-04
Creator
Mesler, Rhiannon M / Howie, Katharine / Chernishenko, Jennifer / Shen, Mingnan Nancy / Vredenburg, Jessica
URL
https://openrepository.aut.ac.nz/handle/10292/17293
Related subjects
5202 Biological Psychology / 5204 Cognitive and Computational Psychology / 52 Psychology / 5201 Applied and Developmental Psychology / 1701 Psychology / 1702 Cognitive Sciences / Experimental Psychology / 5201 Applied and developmental psychology / 5202 Biological psychology / 5204 Cognitive and computational psychology

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