Doing Big Things in a Small Way: A Social Media Analytics Approach to Information Diffusion During Crisis Events in Digital Influencer Networks

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Title

Doing Big Things in a Small Way: A Social Media Analytics Approach to Information Diffusion During Crisis Events in Digital Influencer Networks

Content partner

The University of Auckland Library

Collection

ResearchSpace@Auckland

Description

Digital influencers play an essential role in determining information diffusion during crisis events. This paper demonstrates that information diffusion (retweets) on the social media platform Twitter (now X) highly depends on digital influencers’ number of followers and influencers’ location within communication networks. We show (study 1) that there is significantly more information diffusion in regional (vs. national or international) crisis events when tweeted by micro-influencers (vs. me...

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Format

Research paper

Research format

Journal article

Creator

Kishore, Shohil / Errmann, Amy

URL

https://hdl.handle.net/2292/67571

Related subjects

46 Information and Computing Sciences / 3503 Business Systems In Context / 4609 Information Systems / 35 Commerce, Management, Tourism and Services / 0806 Information Systems / 1503 Business and Management

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