Investigating the Determinants of Big Data Analytics Adoption in Decision Making: An Empirical Study in New Zealand, China, and Vietnam

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Title

Investigating the Determinants of Big Data Analytics Adoption in Decision Making: An Empirical Study in New Zealand, China, and Vietnam

Content partner

Massey University

Collection

Massey Research Online

Description

Background: As a breakthrough technology, big data provides an opportunity for organizations to acquire business value and enhance competitiveness. Many companies have listed big data analytics (BDA) as one of their top priorities. However, research shows that managers are still reluctant to change their work patterns to utilize this new technology. In addition, the empirical evidence on what determines their adoption of BDA in management decision making is still rare. Method: To more broadly...

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Format

Research paper

Research format

Journal article

Date created

2022-06-28

Creator

Yu J / Taskin N / Nguyen CP / Li J / Pauleen DJ

URL

https://hdl.handle.net/10179/69727

Related subjects

Big Data Analytics / Managerial Decision Making / the Technology– Organization–Environment Framework / Dual Process Theory / Demographic Characteristics

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