Consumers' Willingness to Pay for Sustainability and Other Attributes

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Title

Consumers' Willingness to Pay for Sustainability and Other Attributes

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FigShare

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FigShare

Description

Evidence gathered by four separate Our Land and Water research programmes has found that food shoppers in New Zealand's key export markets do value attributes produced by responsible farming. A new plain-language Research Findings Brief summarises this research. Key points: Changing practices on farms to meet new water and climate regulations can be turned into a marketing advantage in New Zealand's food export markets, and has the potential to significantly increase farm profitability. Cons...

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Format

Other

Date created

21 Jun 2024

Creator

Jackie Fitchman

URL

https://agresearch.figshare.com/articles/online_resource/Consumers_Willingness_to_Pay_for_Sustain...

Related subjects

Increasing Value / Marketing

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