High-Value Nutrition Chinese consumer insights: White paper

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Title

High-Value Nutrition Chinese consumer insights: White paper

Content partner

FigShare

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FigShare

Description

We need to understand Chinese consumers’ beliefs, attitudes and perceptions regarding the relationship between food and health. This report presents consumer insights gathered through Tranche I funding and draws together information from focus groups, in-home interviews, online surveys, and posts extracted from social media.The aim of this report is to present an overview of what the data represent when considered as a whole and, in particular, to highlight those issues that are only apparent...

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Format

Other

Date created

03 Jul 2024

Creator

Roger Harker

URL

https://auckland.figshare.com/articles/report/High-Value_Nutrition_Chinese_consumer_insights_Whit...

Related subjects

Consumer insights / Health and wellbeing / National Science Challenge / High-Value Nutrition, Ko Ngā Kai Whai Painga / Consumer behaviour / Nutritional science

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